91% of people check their email every day. But to catch potential attendees’ attention in a busy inbox, your event/course emails need to stand out from the crowd.
Apprendo Email Analytics tool enables you to gather all the data regarding email marketing such as open rate and click-through rates. With this tool, you can focus on attendees and sales in a specific course or multiple events over a period of time.
Here's how you do it:
- Go to Manage Page
- Click on Email Analytics under Manage Attendees
- You can search by email or email subject and retrieve information about every email sent in the past 30 days.
- Check if email notifications have been sent successfully.
- Pay attention to your open rate and see which recipients opened your email and how many times.
- Check the number of attendees who click on a link in your email. (If you want to improve your click-through rate, get more targeted with your content)
- You can Resend to a bounced email.